Startup Founding and Scaling

From ideation to 300 million transaction volume

Summary

At university, I became fascinated by the network effects of digital marketplaces. Drawing on my internship experience in export and project finance at DZ Bank, I realised there was no platform revolutionising this space, even in Germany, the world’s former export champion. I set out to change that.

Key Achievements

  • Authored a 50-page business plan covering business model, financial projections (P&L, balance sheet, cash flow) five years ahead.
  • Horizon 2020 application scored 11/13 points — just shy of funding threshold.
  • Selected for LMU EC Accelerator (SS 2019 cohort) — alumni include Flixbus and Foodora — and reached the final round of TUM’s TechFounders Programme.
  • Led strategy, product, sales, and operations from inception to traction.
  • Raised €300k in equity funding.
  • Secured 40 SMEs and corporates plus ~60 banks, including three of Europe’s top five.
  • Drove product-led growth by creating a feature that sent anonymised deal data directly to relevant decision-makers at banks — enabling them to sign up with a single click. This reduced onboarding time from months of cold outreach to minutes, accelerating entry into target teams significantly.
  • Built an advisory board of seven senior executives from manufacturers and financial institutions.
  • Featured in a major German newspaper’s SME supplement, interviewed by leading industry associations, and invited to speak at Southwest Germany’s largest trade show.
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