Summary

Supported early-stage growth at Prestatech — an Italian market leader for document automation and financial analytics with clients like Intesa Sanpaolo and sennder — following its MBO with Bain Capital and Series A with Italy’s largest VC. Drove go-to-market strategy, sales enablement, and product-market fit validation while combining hands-on execution with strategic guidance to help find new ICPs, test business models, and accelerate traction.

Key Achievements

• Validated product-market fit by running 60+ structured demo calls with banks, fintechs, and proptechs; consolidated insights into a central knowledge base that directly informed product roadmap changes and new pricing strategies.
• Scaled go-to-market efforts by increasing outreach from <100 contacts in Q1 to 2,200+ in Q2, resulting in 64 booked meetings, multiple high-priority leads, and a measurable increase in pipeline quality.
• Refined positioning and pricing by testing value propositions across subsectors, improving conversion rates and enabling repeatable, scalable growth in diverse verticals like logistics and commercial real estate.
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