Summary

Founded and scaled the first digital marketplace for export finance, taking it from concept to market launch and enabling international trade worth €300M.

Key Achievements

• Directed a cross-functional team of 7, coordinating strategy, design, engineering, and operations to deliver on ambitious timelines.
• Owned full product strategy — set the vision, roadmap, and go-to-market plans to capture a clear market gap and address unmet user needs.
• Conducted in-depth user research with SMEs, corporates, and banks to ensure user-centric design that accelerated adoption.
• Authored a comprehensive PRD and prioritised 100+ user stories, applying Scrum to ship high-impact features on time and within budget.
• Partnered with engineering firm Zweitag to build a secure, scalable Ruby on Rails platform.
• Designed and launched a conversion-boosting feature that tripled sign-ups and halved CAC, driving rapid traction in a conservative market.

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